CREATIVE DIRECTION & EVENT DESIGN
Exhibition Design
adidas Running
Atlanta, GA
2022
adidas Peachtree Marathon
To celebrate their first sponsorship of the world's largest 10k, adidas running designed a premium expo booth showcasing their support for the tens of thousands of participants. The entire experience, from entrance to exit, emphasized movement and a sense of community, highlighting the power of unity and adidas' commitment to runners every step of the race. This resulted in record-breaking achievements – the highest number of footwear trials for all 2022 running events, the highest overall sales percentage, and over 1,000 new adiClub member signups.
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