BRAND DIRECTION & DESIGN
Retail Environment
Nike Upper East
New York
2020
Retail Environment
Nike Upper East
New York
2020
Nike Live Upper East
Tasked with defining the brand direction for the first Nike Live retail concept on the East Coast, I sought out local NYC illustrator ShawnaX to create a series of illustrations that would be woven into the fabric of the retail environment. Her illustrations combined with a localized map of New York’s Upper East Side became the graphic drivers used to create the custom curtains, rugs, murals, and art that infused the space with color, texture, and localized sport.
One of my favorite components of this project was designing the oversized rugs. With these custom knit rugs, you can only use up to four thread colors. I developed a jacquard technique that maximized the application of just four colors to blend them in ways that would make new colors appear.
